New Employees With an Annual Salary of 1 Trillion Won - Chapter 112
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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Chapter 112. Time of Harvest (2)
Same-day delivery finally began.
We conducted massive promotions through Rollbook as well as various media outlets.
Thanks to that, many people visited Rollbook and the warehouse-style marts from the very first day.
“CEO! Orders are flooding in from day one. Inventory is moving twice as fast as expected.”
“Are that many orders really coming in?”
“It seems orders are pouring in thanks to the 10,000 won coupon for first-time users.”
We distributed 10,000 won coupons to all customers.
It was a major event expected to cost at least several billion won in losses.
“What’s the age demographic of our customer base looking like?”
“So far, it’s mainly young people in their 20s and 30s using the service.”
“As expected, the generation that primarily uses Rollbook is also the main users of same-day delivery.
“It’ll take a bit more time to spread to middle-aged and older demographics who aren’t yet comfortable with internet usage.”
Although the internet was spreading rapidly,
more than half the population still didn’t know how to use computers.
But as the penetration rate continued to increase, time would solve that problem.
“Have you assessed the situation at Rollbook Mart?”
“It’s absolute chaos. There were lines before opening, and now we’re limiting entry for safety reasons.”
“So that massive warehouse-style mart can’t properly accommodate customers.”
“It’s partly because it’s the first day, but it seems many people are coming because prices are cheaper than other marts.”
The biggest weapon of a mart was ultimately price.
With similar quality, people naturally looked for cheaper options.
Especially after the IMF crisis, interest in practical products had increased even more.
“Distribute promotional materials about the online shopping mall and same-day delivery to waiting customers. We need to let them know they can shop from home instead of waiting in front of the mart.”
“I’ll distribute the prepared promotional materials and produce additional ones.”
“The most important thing is securing inventory. We need to monitor inventory in real-time and secure stock to prevent shortages.”
Rollbook Mart had more difficult inventory management than regular marts.
It was Korea’s only mart where customers could purchase items both online and offline simultaneously.
“Thanks to securing excessive inventory, there are no problems yet.”
“The first impression could determine the next 10 years. So even if it means taking losses, secure even more inventory.”
“I’ll check inventory at all Rollbook Marts every 30 minutes.”
The number of Rollbook Marts that opened today was 6.
We opened simultaneously at 3 locations in Seoul and 3 in metropolitan cities.
Having to monitor inventory at 6 locations in real-time was inevitably complex.
Fortunately, we had deployed Midopa Department Store’s professional staff to all branches and recruited many additional personnel, making inventory tracking possible.
“The card integration is working well too, right?”
“Thanks to the 3% reward points benefit when using Rollbook Cards, inquiries for Rollbook Card issuance have increased significantly.”
“Since reward points can be used like cash not only at marts but also on Rollbook, it’s quite an attractive benefit.”
“That’s why even though our approval process is much stricter than other card companies, issuance inquiries are flooding in.”
Even the card company was benefiting from Rollbook Mart.
Since other marts already offered similar card company benefits, customers didn’t complain much.
“We’re creating a distribution affiliate centered around Midopa, so please bear with us a little longer.”
“It’s still manageable.”
Kim Sang-sik answered energetically, but
as time passed, order volume snowballed.
Having not rested even a minute until closing time, his eyes eventually glazed over and he started stuttering like he was lagging.
“You worked hard. Now that the mart is closed, things should ease up a bit.”
“Actually, it’s gotten busier. We need to start a complete inventory audit now, and begin creating algorithms based on today’s data.”
“I’ll handle creating the inventory algorithm.”
“Then I’ll focus solely on the inventory audit. And online orders are still coming in. Once the mart closed, online order volume actually increased even more!”
With the mart closed, customers had no choice but to turn to the online market.
Customers who visited the mart or those who couldn’t visit due to lack of time began using the Rollbook online store.
“Same-day delivery starts tomorrow morning, so we must finish organizing inventory before then.”
All Daehyeon Courier employees have entered emergency duty. They’re loading and unloading tomorrow morning’s delivery volume right now.”
“Deliveries must arrive earlier than the scheduled time. So I’ve thought of one more thing.”
All systems develop through competition.
Same-day delivery was no exception. Competition was needed to grow faster and more perfectly.
But since no one else offered same-day delivery, we had to create a competitive structure internally.
“We’ll introduce an internal competition system. First, we’ll group certain areas and assign them by teams. Then we’ll assign additional areas to the team that finishes delivery first.”
“You’re creating a structure where they can earn additional income?”
“Exactly. It’s a system for competing for territories like a siege battle. Of course, we’ll need safety measures to prevent accidents from excessive competition.”
It was a method to draw out people’s maximum potential.
Individual abilities vary, but assigning areas by teams creates a structure where they must help each other.
“Lazy people will naturally be weeded out.”
“We can guide team members to handle it themselves without company intervention. Of course, implementing such a system is only possible if we guarantee industry-leading salaries.”
“If we establish ourselves well, we could definitely attract delivery drivers from other courier companies to our side.”
“Even if the work intensity differs, if they can earn more money working the same hours, they’ll inevitably flock to us.”
Money was ultimately the most important factor.
To guarantee industry-leading salaries, same-day delivery had to generate high profits.
Of course, we couldn’t achieve such a structure immediately, but we had to build the system early even if it meant taking losses now.
“I’ll try creating it properly. I should also consider consulting with Neowiz to fully adopt their game systems.”
“Game companies do have more experience in this area.”
“I’ll introduce ranking systems that game companies have and add small events too.”
“Mission systems like additional payment for delivering a certain number of packages per day would also greatly help improve efficiency.”
It was a good idea.
If work could be enjoyed like a game, efficiency would naturally be maximized.
“I’ll visit Neowiz myself to request cooperation.”
“If you handle it personally, CEO, things should progress much faster.”
“For now, let’s focus only on tomorrow’s same-day delivery.”
There was no time for more idea meetings.
We couldn’t start other work until completing the inventory management algorithm.
So all Rollbook employees spent several days immersed in the Rollbook shopping platform.
***
I visited Neowiz after a long time.
Actually, it wasn’t really a visit.
Since Neowiz was in the same building as the Nexfin office, I just had to take the elevator.
“Oh, CEO! Even though we’re in the same building, I don’t know why it’s so hard to see your face.”
“Business is going so well that I can’t pay attention to other things. I’ll make sure to visit regularly from now on.”
“I should create fake problems just to see your face. Hahaha.”
CEO Park Min-hyeok of Neowiz had a face full of smiles.
Just looking at his face, I could tell how high Neowiz’s sales were.
In fact, they were recording sales among the highest in Korea’s gaming industry.
“Soccer 2001’s sales are breaking new records every month. We’re on the verge of surpassing 1 million users, and average concurrent users consistently maintain over 20,000. Monthly sales are averaging over 4 billion won.”
“Even after excluding royalties and other costs, you must be seeing quite high net profits.”
“Over 1 billion won is accumulating in our accounts every month.”
Tiger Fund didn’t take Neowiz’s profits.
We needed to publish more games in the future and required substantial funds to expand into East Asia, including China and Japan.
“Now we can seriously start expanding into China.”
“We’ve already begun work. All that remains is contacting Chinese companies and applying localization strategies for the Chinese market.”
“Don’t worry about that part. Tiger Fund has already promised cooperation with Tencent.”
There was no need to discuss or negotiate.
Tiger Fund was already Tencent’s major shareholder, so it would end with just consultation close to notification.
“We’ll trust Tiger Fund and prepare step by step.”
“Once expansion into Asia is complete, let’s prepare Neo Marvel’s original new games from then on.”
“We don’t have the capacity to make new games right now anyway. We’re continuously recruiting good developers, but our recognition still falls short compared to major game companies, so we’re still lacking a lot.”
Time could solve that part.
Neo Marvel was already recording sales that exceeded those of small and medium enterprises.
If they could maintain these sales until next year, they would be more than sufficiently established as a major game company.
“Let’s proceed with recruitment not as Neo Marvel but at the Tiger Fund level. That way we can recruit not only Korean but also overseas developers.”
“If you do that for us, it couldn’t be better!”
“And there’s one favor I’d like to ask, would that be okay?”
“What could there be for you to ask of us, CEO? Just give us orders.”
CEO Park Min-hyeok’s eyes were full of loyalty.
He looked like he would believe me even if I said red beans could make soybean paste.
Well, it was a natural reaction since Neo Marvel’s sales had increased by dozens of times.
“I’m thinking of introducing a game system into the distribution system, could you help with that?”
“I don’t know if we’ll be helpful, but we’ll do our best to help!”
“You’ve heard of same-day delivery, right? We’re planning to add a mission system there and also systems like siege warfare.”
CEO Park Min-hyeok started clapping before I even finished speaking.
He poured out praise as if he had used same-day delivery before.
“It was truly an innovative delivery system! Once I used it, I became unable to order delivery from anywhere else. I got thrills from the exhilaration when items I ordered in the evening arrived in the morning.”
“It’s still very lacking. It’s also a system that only works in Seoul. To develop it further, we need to introduce game systems.”
“If it’s that kind of work, I’ll personally step forward to help.”
CEO Park Min-hyeok’s face was full of excitement like a child who got an interesting toy.
The Neo Marvel employees also showed similar reactions and poured out various ideas.
The same-day delivery system was still incomplete, but I was confident that Neo Marvel could perfectly fill those gaps.
A structure that no one else in Korea could even imitate.
It was a system that only Tiger Fund, which embraced game companies, distribution companies, and even Rollbook, could implement.
Finally, the massive cogwheel that would monopolize Korea’s online distribution market began to turn.
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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