I’m an Unknown Actress, But Everyone Knows Me - Chapter 224
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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Chapter 224
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[Room Powder/ Does anyone know what lipstick Han Yeoreum wore on M-Couple last week?]
Sorry for the bad photo quality..ㅠ I used to be so stubborn about only wearing bright colors and never touching light-colored lipsticks lol but even when I apply this one carelessly, it looks so pretty.. I want to stock up on the same one. The case design is also new to me…
-It’s A Company’s Kiss Liquid Matte but I’m confused about the shade number. Is it 315 or 778?
-I have 315 and I think it matches, but please consider the broadcast lighting ㅠㅠㅠㅠ
-She applied something else right before that capture, so it’s a layered color that will be different from the official website swatches
Oh that’s right haha thank you ㅠ
During a time when natural MLBB shades that mimic one’s natural lip color were sweeping the nation. The toned-down coral lip was perfect for stimulating consumers’ imitative psychology.
This is out of stock right now ㅠㅠㅠㅠㅜㅠ
Han Yeoreum had now become someone who could naturally cause sellouts. Following Pi Chaewon’s sneakers and Han Yeoreum’s hair ampoule, she had now sold out luxury brand cosmetics too.
Luxury brands are cautious. Since they select models and promotional partners from a long-term perspective, rising stars don’t immediately become models.
This was the office of luxury brand Company A. The PR team was in the middle of a meeting.
“Alright, let’s proceed.”
Instead, they do campaign collaborations. It’s a kind of test run. They first conduct small events to gauge public reaction and check how much this celebrity can bring in.
“Internal tracking results show that the proportion of customers who came through links from community posts was overwhelmingly high. There were also many posts looking for the lip product Han Yeoreum used on 【M-Couple】, and most importantly, after Director Dokgo Gyeol from 【Gogyeol】 posted the exact product name and shade number on SNS…”
The brand PR team busily began their analysis.
Han Yeoreum was now a celebrity who brought them consumers with high purchasing power. She had entered their watch list.
“We contacted JC and they said it would be difficult for her to attend brand events as a guest. She has movie filming schedules.”
“What about switching direction to beauty bloggers or influencers?”
“This is a comparison of sales figures after N Company hired Han Yeoreum as their model. You can see they’re clearly seeing results.”
“There’s news that the creamy soda Han Yeoreum advertised will soon enter the Taiwan market.”
A classic British traditional luxury brand. The master of check patterns, the best of trench coats, Company A with history speaking for itself was-.
“…I think we need to go with the pilot.”
They were being pushed back.
Natural and sophisticated effortless style? Company C.
Feminine and lovely feel? Company D.
Irreplaceable rock chic mood? Company Y.
But if it’s Company A…
[20s Board/ My mom wants to buy me a bag as a college admission gift, is this okay?ㅠㅠ]
I don’t have a single luxury item but my mom says this is clean and pretty for a student to carry… I do usually like check patterns!
-? You’re paying this much for this?
-No, anyone can see this is from Dongdaemun;
-It looks like a school uniform from high school was reformed into a bag, please buy something else
That’s right. The distinctive check pattern spread throughout the country was too powerful. Perhaps that’s why. The cosmetic line they recently launched didn’t make much of a mark in the market.
If you’re looking for lip balm, go to Company D; if you’re looking for tint, go to Company Y; if you’re looking for lipstick, go to Company C.
“Let’s go. Pilot campaign.”
Right now when a sellout craze was happening, they needed to capture consumers. Company A proposed a pictorial campaign to Han Yeoreum to experience the buzz firsthand.
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“Who am I…?”
The true sellout queen of this era who causes sellouts just by showing herself using something once, and an actress who influences even the luxury industry, Han Yeoreum.
I looked in the mirror and took a deep breath meaningfully.
“This is really what celebrities do…”
A pilot campaign meant I could potentially become the next ambassador.
‘I knew I became a hot topic after appearing on 【M-Couple】, but I didn’t expect Company A to contact me directly.’
I did 30 jumping jacks alone in the office. The soundproofing is good, befitting a large corporation’s office.
But there was something slightly concerning in the proposal they sent.
“This tone itself is good, but I have to apply something else in the middle out of necessity…”
There’s something commonly called life acting. Showing actions that you unconsciously do in daily life as they are.
It’s behavior that makes viewers feel three-dimensionality in the character.
For example, after putting on shoes, tapping the toe area on the ground a couple times to comfortably adjust the heel. Or after putting on clothes, pulling the collar near the neck once to smooth out wrinkles.
The life acting I would show as Influencer 1 was organizing my lips by going “mmm-pa mmm-pa” without looking in the mirror after applying tint or lipstick.
‘After getting skincare treatment, there’s nothing to do except touch up lips.’
But I couldn’t use Company A’s product for the life acting I’d show in 【Faster Than Law 2】. The reason was simple.
“This is a matte type, so it’s a bit much to apply quickly without looking.”
Because if I applied a lip product that clumps and gets sticky as my usual life acting, it could make it difficult to immerse in the character.
‘I wonder if adjustments are possible?’
If not, I’d have no choice but to miss this opportunity. Company A wanted me to use their product in 【Faster Than Law 2】 as a condition along with the campaign pictorial schedule.
Even if there wouldn’t be a direct scene of me applying it, they wanted to show that color tone from 【M-Couple】 on screen too.
“Cutie!”
While I was pondering for a moment. Manager Ma, the resident ghost of JC ENM’s new building, personally opened the office door and came in.
“Stay seated, stay seated. How does it look?”
“But I… there’s a part where I have to apply a different lip product out of necessity for acting in the scenes I appear in.”
“Yeah yeah. Okay okay.”
“…Is it okay to apply a different brand? Won’t there be problems with the advertisement?”
Seeing my worried expression, Manager Ma laughed heartily.
“How innocent.”
“…What?”
“Why would the proposal only have 【Faster Than Law 2】? When conditions clash, they’ll say ‘Alright, we understand and will let it slide, just show the color well on screen for now, but instead…!'”
What would come next? I waited for Manager Ma’s next line.
“They’ll ask you to use it and appear in 【The Great Garland】 even if just briefly.”
When proceeding with advertisements or sponsorships, especially PPL within works, there are many things to be careful about. 【Faster Than Law 2】 had already finished script reading and would soon begin cranking in.
Moreover, the first shoot would start with Han Yeoreum’s appearance scene.
Since PPL where the fastest exposure possible was key, there was no time. To discuss up to 【The Great Garland】 would require coordinating many conditions, so they had to push it into 【Faster Than Law 2】 first. Even while accommodating the other party’s convenience.
But they also couldn’t forget to maintain the class difference between a newcomer and a luxury brand.
“So we’re okay with this. What else is bothering you?”
“…Nothing. Manager Ma really is the best supporter. 500 million stars. My mind is at ease now.”
“JC can’t function without me. Cutie, you can’t function without me either.”
Manager Ma gestured toward me.
“Then follow me. I have something to show you.”
JC ENM had a styling team-exclusive storage room inside. Manager Ma swiped her card key and opened the storage room door.
“What is all this?”
“What do you think it is.”
What Manager Ma showed me was a parade of clothes. Clothes covered with transparent covers were hanging in rows. They were classic mood clothing.
“Clothes you’ll wear.”
Manager Ma took out the clothes that were at the very front. They looked familiar somehow.
“Is this perhaps, from a few years ago…?”
“Right. What Eun Baekhap wore in the movie.”
Eun Baekhap had appeared in a movie set in 1970s Seoul when urbanization was beginning. With sophisticated styling that didn’t look outdated even after a long time, she definitively established herself as a top star from rising with that work.
“We’re going to put this on you. Altered to suit Yeonhuijae well.”
I caught on to what Manager Ma was saying.
The Yeonhuijae from 【The Great Garland】 that I brought wasn’t just a simple role.
“If you become post-Eun Baekhap, luxury brands that were eyeing Eun Baekhap as ambassador will start paying attention to you.”
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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