After the Divorce, I Found a Thousand Bitcoins - Chapter 113
—————
This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
—————
I Got Divorced and Found a Thousand Bitcoins Episode 113
Kang Hyeon spared no investment for Hyper’s opening.
“We need to attract users by any means necessary. No matter how much it costs, bring Dashi’s departing users to Hyper.”
“Understood.”
Currently, Dashi was experiencing a massive exodus of users.
The personal information leak was problematic, but the sale of logistics centers was causing delivery delays, leading to large-scale departures.
In the current e-commerce market, a battle was raging to capture those departing users.
-M-Store has strengthened benefits for new users and returning users.
“Offer even better conditions than theirs.”
To capture consumers, the benefits they received were most important.
And one more thing.
“Incheon City says they’ll permit drone delivery to Yeongjong Island.”
“Really?”
“Yes, but there are altitude restrictions. Since it’s close to the airport, there was no way around this.”
“Even with altitude restrictions, there won’t be problems with delivery, right?”
“Yes, they say there are no system issues.”
“Good. Then let’s make Yeongjong Island our pilot operation target and implement it immediately.”
“Understood.”
Drone delivery.
It was the most differentiated delivery system Hyper could offer.
Drone-based delivery wasn’t rare globally.
The United States and China already had commercialized drone delivery.
But South Korea’s situation was a bit different.
‘Security issues held us back more than expected.’
South Korea, still technically at war, naturally had very strict aviation security laws.
Especially if too many drones were detected on radar, it could become problematic.
Therefore, drone flights were only possible in restricted airspace.
This issue was being continuously discussed, but nationwide expansion hadn’t been achieved.
‘Still, I’m glad we got permission for Yeongjong Island this time.’
Perhaps thanks to connections with Incheon City, permission came through fastest.
Though limited to certain areas, one thing was certain: this could provide differentiation.
“Begin major promotion regarding drone delivery.”
“Yes.”
It was time to start a volume offensive to dominate the newly entered market.
* * *
[Hyper is different! We promise delivery within three hours, not same-day delivery!]
Every channel change brought a flood of Hyper advertisements.
Hyper’s advertising wasn’t limited to TV.
[I switched to Hyper this time. Why? Because it’s really fast. Hey guys! It’s not because this is an ad, but if you order now, it really arrives within three hours, okay? Should I show you? Look, I’m ordering now!]
They placed massive advertisements with million-subscriber YouTubers, having them directly demonstrate Hyper.
And they arranged for live broadcasts showing items arriving within three hours.
[See, guys! I was right, wasn’t I?]
-Wow, shit, it’s real.
-What kind of delivery takes 3 hours?
-Honestly, it arrived early because it’s an ad, right?
-I was suspicious too, so I ordered at the same time. It arrived earlier than his.
-Crazy lol, this is definitely Hyper delivery.
Since they placed ads with dozens of YouTubers simultaneously, not just one or two, the promotional effect was multiplied.
The effect soon showed in subscriber numbers.
“Hyper’s subscriber count has surpassed one million.”
“The promotion seems to be working properly, with daily new subscribers exceeding hundreds of thousands.”
“At this rate, we should surpass our target of ten million subscribers within a month.”
Reports from KH Logistics were hopeful.
One week after opening, subscriber count exceeded one million, and ten million seemed within reach soon.
“What’s public opinion regarding drone delivery?”
“Since it’s only being implemented on Yeongjong Island, it hasn’t become a major topic, but positive reviews from Yeongjong Island users continue.”
“Having the fastest delivery among existing platforms seems to properly appeal to users.”
Currently, Hyper’s delivery boasted the fastest speed among domestic platforms.
Most companies promoted same-day delivery, but Hyper promoted a strategy of delivery within 3 hours.
Thanks to this, consumers who had been frustrated with other companies’ slow delivery quickly flocked to Hyper.
“How are the robots deployed at the logistics centers doing?”
“The logistics robots created by Dr. Nathan and Dr. Han Seok-hun working together are operating well.”
“They’ve created truly amazing equipment. With the logistics center literally running 24 hours, delivery is possible without delay even at dawn.”
“Especially the system integrated with drones is providing great help.”
The person who developed this robotic logistics system with Nathan was Dr. Han Seok-hun.
After newly recruiting him and pairing him with Nathan, they showed perfect compatibility.
They stuck together daily creating new inventions, so development costs flowed endlessly.
But it didn’t matter.
The equipment they developed was becoming the core of KH Logistics.
“The current atmosphere is very good. Let’s continue devising policies and services for consumers like this.”
“Yes, understood.”
KH Logistics was rapidly integrating into Korean society.
* * *
While KH Logistics was establishing itself.
Dashi was rapidly collapsing.
The Government of South Korea seemed intent on making them an example, ruthlessly dismantling them to a degree that seemed excessive.
They especially summoned Kim Jae-beom directly for intensive investigation.
Additionally, they poured out related articles daily, informing the public and sending warning messages to business leaders.
‘I never thought the government would conduct such intensive investigation…’
‘With this kind of movement, they’re pushing Dashi to an irreversible level.’
‘Of course Dashi did wrong, but…’
Leaders of major corporations trembled watching how Dashi was falling.
Even those who had experienced everything found Dashi’s collapse faster than expected.
Conversely, there were places rapidly rising.
[The total subscriber count of Hyper, operated by KH Logistics, has surpassed 5 million.
Industry officials expressed amazement, stating “We’ve never seen subscriber numbers increase at this speed. At this rate, they’ll definitely surpass 10 million within a month.”]
Meanwhile, Hyper is providing 10,000 won coupons usable freely on Hyper to newly registered users through their [Welcome New Customers] event.]
Providing coupons equivalent to cash was an amazing policy.
Hyper had actually distributed 50 billion won worth of coupons.
More surprisingly, sellers bore no burden when these coupons were used.
Most platforms used policies requiring participating sellers to share the burden during events.
While there were critical voices about this, platforms consistently preached coexistence while making sellers share the load.
Thanks to this, Hyper’s policy made sellers trust them.
“Hyper’s commission fees are also lower than other platforms.”
“Plus their refund policy is favorable to us too.”
“Just not passing responsibility to us for this event makes them trustworthy, doesn’t it?”
Of course, there weren’t only positive opinions.
“Don’t large corporations always act for customers when capturing markets, then stab them in the back after gaining market share?”
“That is the problem.”
Large corporations had always initially created win-win structures for sellers and consumers.
But that was only the story until they dominated the market.
After increasing their market share, they devoted all their capabilities to backstabbing both sellers and consumers while filling their own pockets.
Through repeated learning, they knew such things could happen again, so they harbored anxiety.
However.
“There’s nowhere else that offers conditions this good.”
“Right. Plus, Hyper is filling the void left by Dashi.”
“Since consumers are flocking to Hyper, we have to list our products there too.”
“The system is quite convenient too.”
Hyper quickly filled the void left by Dashi, which had seemed irreplaceable.
Seeing this, sellers eventually gathered there too, and Hyper’s market share grew day by day.
* * *
While Hyper was establishing itself.
Kang Hyeon met with Director Bong after a long time.
“How was your overseas trip?”
“Thanks to you, I had a comfortable and pleasant trip. The production budget you provided was more generous than expected, so everyone could focus solely on filming. Thank you.”
When going on overseas location shoots, one always had to worry about production costs.
With large groups of people moving around, enormous expenses were incurred even for spending a single night.
Therefore, schedules inevitably had to proceed at a hectic pace.
But this drama shoot was the most comfortable filming experience in Director Bong’s career.
This meant Kang Hyeon’s support had been tremendously strong.
“I’m glad to hear that. How did the results turn out?”
“Since we’re just starting the full-scale post-production work, I can’t give you a definitive answer yet, but we were able to capture all the scenes I had envisioned in my head perfectly.”
The most important aspect of the modern film and drama industry was CG work.
There wasn’t a single production of any genre that didn’t involve CG, and audiences expected tremendous visual spectacle through this.
That’s why more and more effort was being put into CG work as time went on.
The Founding of the Great Korean Empire was no exception.
“Since it’s a story about alternate history and even traveling to another world, it must require a lot of CG work.”
“That’s right. I’ve done a lot of CG work on past productions, but there’s never been a work as challenging as this one.”
Even as he said this, Director Bong’s eyes showed intense determination.
“I will definitely complete a great work.”
“I’ll leave it entirely in your hands, Director Bong. By the way, there’s the opening of Yeongjong Island Theme Park in two months. Would you be able to attend?”
“Oh, has it already been that long?”
“Yes. We’re holding an opening event on the 15th, two months from now, before the official opening. It’s an event for media and VIPs, so it would be great for us if you could attend, Director Bong.”
“Haha! Of course. I’ll definitely make time for it. Are you inviting the lead actors as well?”
“Yes. Since they’re the main cast appearing in the live-action adaptation of The Founding of the Great Korean Empire, I plan to invite them all.”
“You’re not thinking of having the characters dress up in costume, are you?”
“I’m not that tactless.”
Actually, Incheon City had suggested having the actors dress up as their characters.
But Kang Hyeon strongly refused, and eventually Incheon City backed down.
‘That’s ridiculous. Doing such pointless things.’
Actors weren’t clowns.
Their acting should only be done within their works.
“Haha, understood. Then I’ll see you again in two months.”
“Yes, thank you for all your hard work.”
The Founding of the Great Korean Empire was also gradually taking shape.
—————
This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
—————