The World Mistakes Me for Terminally Ill - Chapter 35

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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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The World Thinks I’m Terminally Ill Episode 035

 

‘Nothing beats the tourism business.’

 

I recalled the content I had seen in a gossip newspaper article.

 

[101 Best Territories to Live In. Lunein]

 

[Selection Reasons:

 

1. Transportation is very inconvenient. Feels like a remote countryside that’s difficult to travel to.

 

2. Half the year is winter. Even in spring and summer, it’s extremely cold and always snowing.

 

3. Dangerous as you might encounter monsters if you’re not careful.]

 

The recognition of the ‘Lunein’ family itself wasn’t a problem.

 

But what about ‘Lunein Territory’?

 

“Remote countryside, inconvenient environment, low stability.”

 

I was thinking of reversing this.

 

I smiled subtly while resting my chin on my hand.

 

‘Words can be interpreted differently, after all.’

 

If there are no outstanding specialty products right now, I’ll make the Northern Region itself a business item.

 

The Northern Region’s blessed natural environment that can’t be seen anywhere else.

 

It played a decisive role in isolating the Northern Region, but if handled well, it could become this place’s unique advantage.

 

“Hmm, let’s simply call it ‘A special retreat to enjoy in snowy landscapes.'”

 

Since the tourism business was difficult to proceed with on my own, I requested tea time with my parents-in-law.

 

“So you want to commercialize the snowy landscapes and hot springs.”

 

“Yes, Mother. This combination can only be seen in the Northern Region.”

 

I began explaining while showing the materials I had prepared.

 

“The reason there are few outside visitors to the Northern Region is first, because transportation is inconvenient, and second, because there’s no particular purpose to visit.”

 

“Transportation will be resolved once the new train station is completed, so let’s create that purpose?”

 

“Yes, exactly. Tourism business creates continuous floating population, so it’s good to do if possible. However, there are three obstacles to this.”

 

“Three obstacles, you say.”

 

Jerkhal asked.

 

I nodded.

 

“First, most hot springs are located in rough terrain, making it difficult for general visitors to access. It requires considerable manpower and time.”

 

“Hmm, that’s true.”

 

“Second, it’s a perception problem. There’s a perception that the Northern Region is a land where monsters appear, so outsiders tend to avoid visiting.”

 

“Ordinary people wouldn’t come all the way to the border region.”

 

“Even so, there’s a perception that the Northern Region is a battlefield. Once a dangerous perception is established, it’s not easy to change.”

 

This was a part that would be difficult for the two who had lived in the Northern Region all their lives to readily understand, so I explained slowly.

 

If you’re inside a forest, you can’t see the entire scenery of the forest. This was a perspective I could see as an outsider.

 

“Lastly, the absence of promotion.”

 

“Promotion.”

 

“Yes. People need to know that such hot springs exist to visit them, right? Currently, most information is just spread by word of mouth at the village level. Most people probably don’t even know what effects the hot springs have.”

 

While nobles could draw hot spring water for their use, commoners found it difficult to enjoy such benefits unless there were hot springs nearby.

 

“I’m thinking of organizing this under the Duchy’s name and providing travel guides.”

 

“But would that increase visitors?”

 

“There would be minimal effect, but since travel isn’t easy, it wouldn’t change much.”

 

Seeing the two who pinpointed the exact blind spots, I smiled broadly.

 

“That’s why we need to plan travel packages.”

 

I spoke as if singing with sparkling eyes.

 

“The Northern Region’s smelting and weaponry skills are the strongest in the empire. This excellent smelting technique will turn even rough terrain hot springs into beautiful retreats enjoyed with snowy landscapes. Northern soldiers who can defeat monsters with a single strike will escort the tourists.”

 

“…!”

 

“If individual visitors find it difficult to travel, wouldn’t it work to group them together into large units?”

 

Like merchant caravans, so to speak.

 

Small merchant groups or peddlers sometimes band together with others heading to similar destinations to avoid being robbed or plundered.

 

That way they can grow in size to become safer and reduce costs.

 

I meant to apply that logic.

 

‘There’s no need to kill the advantages just to find new ways to survive.’

 

If the number of soldiers increases, security will naturally strengthen, and since they’ll need to continuously replace the weapons they use, blacksmith work will also increase.

 

If past smelting and weaponry skills were used for war, now they would become another pillar of the Northern Region in a different direction.

 

Inheriting tradition and transforming to fit the new era.

 

I concluded that this was the direction needed for Northern Region development.

 

“I see. Then even general visitors could feel relatively safe.”

 

“Since they’ll be under Lunein’s protection.”

 

“Exactly. This would be impossible without Lunein’s reputation in the first place.”

 

And the reason all of this is possible is because of the trust that the name ‘Lunein’ provides.

 

Would people immediately gather if some mediocre minor family started such a business?

 

‘This is why fame is important in business.’

 

It means that since there’s weight to the name, people might think ‘Should I trust them?’ and be tempted.

 

I knew very well how important it was to make them take that first step.

 

“But even so, it won’t be easy.”

 

A familiar voice was heard.

 

“If it goes as Madam says, the first and second problems would be solved, but wouldn’t the third be insufficient?”

 

Shubel, who had been standing quietly like a folding screen until then, opened his mouth.

 

I had clearly requested tea time with only Jerkhal and Bella, but somehow Shubel was naturally there beside us.

 

We were in a cold war that wasn’t quite a cold war—though the other party didn’t seem to think so—and I had been ignoring him, but this person persistently made me look at him.

 

I felt mischievous seeing Shubel’s somehow satisfied expression, but I couldn’t openly ignore my husband in front of my parents-in-law, so I reluctantly opened my mouth.

 

“…That’s a good point. Even though Lunein has a reputation, it’s the first time attempting this business. It won’t be easy.”

 

“There’s also the fact that outsiders don’t know much about the hot springs’ efficacy. Simply enjoying beautiful scenery while soaking in hot water… Isn’t that a bit weak as a motive to arouse people’s desires?”

 

“That’s right.”

 

“Then would you please share your insight with me, Madam?”

 

Yesterday he was struggling so much, but in just one day he returned to his original self.

 

Seeing him playfully speak while already having figured out all my intentions, I felt completely deflated.

 

‘Right, what did you do wrong.’

 

I stopped being sharp and obediently answered.

 

“I’m going to give this tourism business this name: ‘A special retreat to enjoy in snowy landscapes.'”

 

“A special retreat, that seems a bit weak.”

 

“I agree. But what if these modifiers were attached: ‘Slows aging, prevents disease invasion, and has beauty effects.'”

 

“Eternal youth and beauty effects—effects that any human would covet. There’s some exaggeration, but it’s not completely false either.”

 

As I continued answering, Shubel, who seemed somehow relieved, added.

 

“But would people believe that?”

 

“Why, don’t you think they would?”

 

“Things that are only good tend to arouse human suspicion. Especially when it’s said by the organizers.”

 

I nodded as if agreeing with those words.

 

Then I deliberately supported my chin with my index finger, made an innocent expression, and tilted my head.

 

“But those words will be said by tourists who have been on hot spring tours.”

 

Blink.

 

Shubel looked at me and slowly blinked.

 

“They’ll have no choice but to say that. Because—”

 

I raised the corners of my mouth deeply.

 

“One day, an article like this will appear in a gossip magazine: ‘Exclusive! Revealing Elisia Runein’s secret. The reason she headed to Lunein was for skin beauty? Her secret method is the special effects of hot springs!'”

 

He looked at me with narrow eyes as if dazzled.

 

“Once that efficacy is presented, people’s thoughts narrow in that direction. If they get similar effects, they’ll think ‘Is this that thing?'”

 

“…Their thoughts will be trapped by the stereotypes they created themselves. It will solidify like truth as it’s passed from mouth to mouth.”

 

“Correct.”

 

I added cheerfully.

 

“And the possibility of such a thing not happening doesn’t exist.”

 

“…!”

 

“Because I’ll make it so.”

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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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