Max-Level Son of a Chaebol Family - Chapter 68
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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68. The Scale of Chaebol Families
At the sound of me saying I should get going, Aunt suddenly stood up.
I guess she wants to see off her nephew after all, I thought as I walked calmly.
Aunt lightly brushed off my shoulder and smiled brightly.
“I noticed earlier that you only bought a bunch of things for your mother?”
She has such a Sharp Eye.
I nodded my head.
“Hey, you can’t just buy clothes haphazardly like that. You need to choose them properly.”
Aunt, who had been brushing off my shoulder, took my hand.
“Let’s go. My nephew came all this way to visit me, so Aunt should buy clothes for our precious one to wear tomorrow.”
Huh?
Before I could decline, Aunt opened the President’s Office door wide and went out.
In the corridor, Executive Director Kim and Yoo Jong-tae were waiting.
“Executive Director Kim, call all the department store executives up here. We’ll start the strategy meeting shortly.”
“Again… you mean?”
Come to think of it, the Taeseong Department Store executive meeting had been held in the President’s Office earlier and had just been dismissed.
“The problem of securing VIP customers for Taeseong Department Store hasn’t been solved yet, has it?”
“Excuse me, President. That’s not a problem that gets solved by constantly calling people and pressuring them. We need time to think and prepare proper measures…!”
“So have I not been giving you time until now? The measures that wouldn’t come out no matter how much we squeezed seem to have just appeared, so don’t make excuses and just call them. Quickly!”
“Yes, understood!”
Executive Director Kim rushed out frantically.
Aunt held out her business card, which was between her fingers, to Yoo Jong-tae.
It was a business card that gleamed golden.
“Team Leader Yoo, take this.”
Wait, why are you giving that business card to Yoo Jong-tae instead of me?
“Since our nephew filled Mother’s closet, this aunt should be responsible for filling nephew’s room. Team Leader Yoo, use this to fill our nephew’s room. You understand what I mean about putting it on credit, right?”
“Of course. Thank you!”
Yoo Jong-tae didn’t hesitate and quickly took Aunt’s business card.
It was a generous gift.
“This is Aunt’s response to the kindness our little darling showed. It would be disappointing if I coldly rejected your kindness, right? This is gentle and soft enough, isn’t it?”
Yoo Jong-tae gave a thumbs up.
A proud smile hung on Yoo Jong-tae’s lips.
“Yes. Our Aunt is the best!”
“Oh my, look at that eye smile. That’s exactly like me, kid. Who knows what else you inherited to show you’re my nephew, hmph.”
Aunt winked at me with one eye.
“Watch carefully. I’ll teach you how to shop at department stores while we’re at it.”
With that, Aunt took me down to Taeseong Department Store.
Honestly, I was a bit curious.
‘Do children from chaebol families even learn how to shop at department stores?’
Just looking at what my Father and Aunt do shows this.
Their refined and glamorous attire and stylishly dressed appearance radiate nobility and wealth.
‘Hmm, then shall I witness the Discerning Eye of Aunt who runs Taeseong Department Store?’
Could it possibly surpass Master’s Discerning Eye, which is called Eagle Eye?
To run a pawn shop and sweep up prime real estate, you can’t do it with ordinary Sharp Eye.
Department stores likewise require a Discerning Eye.
Seeing her glamorous attire and how every item she carries is incredibly luxurious, I’m looking forward to it since Aunt’s Discerning Eye seems quite high.
* * *
But what’s this?
“That looks perfect on you right now. Buy it!”
As soon as the employee at the Children’s Clothing Section held up clothes from the clothes hanger against me, the okay sign came down.
“That one’s pretty too right now. Buy it!”
Somehow, every time they brought clothes on hangers to hold against me, all she said was “Good! Buy it!”
Not once did words like ‘It doesn’t suit you.’, ‘Not really.’, ‘Something else.’, ‘I don’t like it.’ come out.
I was getting more curious about this instead.
“Um, Aunt? It seems like you’re buying things too randomly.”
“No way! I’m choosing with Eagle Eye right now! Oh, that one looks good too! Buy it!”
No, Aunt.
This doesn’t seem like normal shopping at all.
Is this how Chaebol families usually shop?
The words I wanted to ask got stuck in my throat.
“Oh, Young Master, it suits you perfectly! You absolutely must buy that! It looks completely perfect on you!”
It was because of Yoo Jong-tae, who was standing next to Aunt with the same expression, repeating similar words while clapping.
Why is that guy acting like that again?
“Aunt, I don’t need this many clothes.”
“No way. These all look good on you. They’re pretty, so we have to buy them.”
“I’ll grow out of them quickly. I won’t be able to wear all of these.”
But Aunt shook her head firmly.
“There’s no guarantee they’ll suit you this well next year. Buy them.”
“Well, how about this? For the other clothes I can wear next year, we could buy them in slightly larger sizes…”
“Throw away that poor person’s mindset!”
Are there really different principles applied to Chaebol family shopping?
I thought I was presenting a very reasonable alternative.
“You absolutely can’t wear those clothes next year. You have to buy them in exactly your current size.”
“Why? Since it’s well-made Designer Children’s Clothing, it shouldn’t look worn even if I wear it next year, right?”
“It’ll look tacky! By next year, the trend will be completely over!”
Why is she being so stubborn?
“When I shop, I only look at one thing. Does it suit you or not? That’s how you’re supposed to shop.”
No, usually people look at the price.
They also consider if it’s for Presents, check the quality, weigh cost-effectiveness, and think about whether it’s necessary.
That’s how I normally shop – am I the weird one?
“Okay. Since our cutie is all set, let’s stop the Clothes shopping here. Now we need to pick out Shoes and a Hat to match those clothes, right?”
“What?”
“When you pick out clothes, you have to buy matching Accessories as a set. Don’t you even know that?”
“······.”
“You don’t know the basics of shopping. Follow me. Today Aunt will kindly teach you everything step by step.”
And so I was dragged away by Aunt and trapped in a 3-hour shopping hell.
‘How does one outfit come with five different types of accessories? This is the basics of shopping?’
Somehow it felt like my common sense was crumbling.
Spending more than 10 minutes shopping? No, why?
“Aunt, if we buy this much stuff, just taking things out to use them will be a chore. Please buy in moderation.”
“It’s hard to take things out and use them? Then we should buy furniture. Let’s go buy furniture!”
“······.”
No, how does the shopping list expand infinitely every time I say something!
I had no choice but to keep my mouth shut.
“Hmm, we’ve picked out twelve pieces of furniture. Hey, will all this fit in your home? If not, should we go look at an apartment too?”
I stopped dead in my tracks.
No more! I can’t take it!
We’ve been going around the department store floors three times now!
“Please give me cash. I’ll handle buying an apartment myself.”
“If it’s a new apartment, there’ll be much more stuff to buy? Then from now on, let’s really start shopping in earnest······”
“Aunt, executive meeting!”
“Oh my!”
Only then did Aunt check her wristwatch.
“Can’t be helped. Then let’s just quickly go around the department store food court. Our little darling worked hard shopping, and it would make Aunt too sad to send you home without putting something in your mouth.”
Again, again, again the shopping list multiplied!
“To get you some food to eat at home··· Hey, is the refrigerator at your home big enough?”
She wants to go around the electronics section too?
I finally threw up both hands in surrender.
“I’ve been out too long and Mother is worried about me. I’m going to head home now.”
“Ah, I see. Then next time come with Mother. Then Aunt will pick out things for Mother too.”
“······.”
Somehow, I felt like I understood why Aunt ended up running a department store.
The world of women’s basic shopping was… infinitely profound and vast beyond measure.
Just peering into that abyss for a moment made my teeth chatter.
“Then see you tomorrow? Come out wearing the clothes Aunt bought you. Got it?”
Aunt hummed a tune and disappeared with light, clicking steps.
Left behind, Yoo Jong-tae and I stood there in a daze.
“······.”
It was because enormous amounts of property were being busily moved, packed in paper envelopes—no, in paper boxes entirely.
Department Store Staff were sweating profusely as they loaded the packed property to fill a 1-ton truck.
Good grief, this was truly astounding.
No, that was only a fraction of the property that had been purchased.
The procession of Department Store Staff carrying luggage continued endlessly.
“Young Master, it seems like the truck won’t be enough. Should I call for a moving truck?”
The shopping scale of Chaebol Families—how tremendous!
I felt a devastating sense of my common sense being mercilessly shattered.
“Team Leader Yoo, is shopping by Chaebol Families normally like this, or is our Aunt’s shopping special?”
“······.”
Yoo Jong-tae turned to look at me with an expression of disbelief.
“Young Master, about all that luggage being loaded into that truck. You’re the one who bought all of it, you know?”
Th-that can’t be?
“From here to here. The difference is that Young Master went around the Luxury Goods Section like that, while Aunt went around the Department Store picking things out one by one.”
“······.”
“Basically, Young Master seems to be the spitting image of Aunt.”
Th-that can’t be!
* * *
When I opened my eyes, it was New Year’s Day.
‘How terrifying. The aftereffects of Department Store shopping!’
After going up and down the department store floors for 3 hours and making three full rounds.
I came home, ate dinner, and as soon as I washed up, I fell asleep like I had fainted.
‘New Year’s Day holiday is 3 whole days?’
In the 21st century, New Year’s Day holiday was only one day.
Come to think of it, that was from 1999 onwards.
‘Usually major corporation chairmen celebrate both New Year’s Day and Lunar New Year, but I’m not sure about Taeseong. I heard he called us to have a modest bowl of rice cake soup together as a family and exchange New Year’s greetings.’
Anyway, there was no mention of telling Mother to prepare a holiday feast.
That was good enough.
“Jeong-hyeok, are you awake?”
Mother was wearing the clothes I bought from the department store yesterday, along with the pearl set, her hair beautifully styled up, and her makeup elegantly done.
She looked like a true lady of distinction.
“Mother, Happy New Year.”
“Happy New Year to you too, Jeong-hyeok.”
Knock knock knock.
“It’s time to go to Grandfather’s house. We’ll be late for breakfast.”
Father was also dressed sharply in a formal suit and coat.
He was already a distinguished gentleman with a great build, and his refined taste in clothes made him look like a model.
They really were a perfectly matched couple.
“Happy New Year to you too, Father.”
“Yes, Happy New Year to you as well, Jeong-hyeok.”
When I spread my arms wide, Father smiled broadly and scooped me up in his arms.
The rich, sophisticated scent of his perfume wafted over me.
‘Father passed away in a plane crash on this day, New Year’s Day.’
Mother, who had passed away a little earlier from coal briquette gas poisoning, was smiling brightly as she watched us father and son.
Suddenly, my nose tingled slightly.
“Mother, Father, let’s all three of us live together happily for a long, long time.”
Ah, I really hate being sentimental.
I quickly changed the subject.
“Let’s hurry. This is my first time meeting the family, and I don’t want to get dirty looks for being late.”
And so we headed to Pyeongchang-dong early in the morning for New Year’s greetings and breakfast.
* * *
‘What kind of scale is this?’
Grandfather’s Estate located in Jongno Pyeongchang-dong was magnificent.
Honestly, I thought Our House in Hannam-dong wasn’t something to be ashamed of anywhere.
Our house with 700 pyeong of land, 114 pyeong building, and a Swimming Pool looked shabby in comparison.
Grandfather’s Mansion was truly a Chaebol Family home with approximately 2,800 pyeong of land, five buildings with one basement floor and two above-ground floors, and over 8,000 premium Garden Trees planted.
‘What are all these cars? I thought it was just family dining? I thought we were just having a simple bowl of Rice Cake Soup and exchanging New Year’s greetings?’
The Parking Lot for 50 cars was packed with Luxury Sedans.
As Father got out of the car, middle-aged gentlemen in suits rushed to greet him.
“Young Master, you’ve arrived? Happy New Year.”
“President Kim, it’s been a while. I wish you a happy New Year.”
“Young Master, it’s been so long. I don’t know how many years it’s been. Welcome back.”
“President Park is here too. Happy New Year.”
The presidents and Executives of Taeseong’s 38 Subsidiary Companies stopped their steps toward the Mansion and brightened up.
‘Could it be they came for New Year’s greetings?’
They say the thresholds of Political and Business Circles figures’ homes wear thin during the New Year.
So many people come with hefty Presents under the pretext of New Year’s greetings to make their presence known.
“Young Master Seong-jun, it’s been a while. I heard you’re taking over Taeseong Construction?”
“President Sim.”
Among them were the president and Executives of Taeseong Chemical as well.
‘It’s Taeseong Chemical president Sim Won-cheol!’
I had been wanting to meet him, and to see him here like this!
He was the talent I had my Eyes on.
He was the number one person I wanted to recruit as the figurehead president of my Investment Company.
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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