A Genius Director Who Dominates OTT Platforms - Chapter 37
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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The Genius Director Who Dominates OTT
Episode 37
* * *
This might sound like bragging, but I knew this would happen.
That’s why I told the Manager at the marketing meeting not to participate in the current public opinion war.
If we had responded then, we would still be trapped in the ‘terrestrial TV VS OTT’ frame.
This never reaches a conclusion.
Viewership ratings and completion rates.
Advertising revenue and new subscriber influx.
Viewing share and platform share.
It was impossible to fairly compare these data points to argue the superiority of works.
Originally, data can be interpreted in countless ways depending on how you look at it.
But when we stayed silent, SBX also stayed silent.
When we focused only on orthodox work marketing, SBX also focused only on marketing.
SBX could have picked a fight first, but that would have been embarrassing.
Making a 19 billion won drama and then declaring war on a 3 billion won drama would be, in crude terms, ‘pathetic.’
In this situation, those who gained the strongest voice were the ones attacking Accomplice.
Those who wanted Accomplice to fail and those who were mindlessly tainted by hatred.
It’s hard to block their attacks.
But it’s easy to guide the direction.
Eum Seong-hyeon’s protagonist controversy.
The information that Eum Seong-hyeon was an idol.
All of this was something I proceeded with after reaching an agreement with Eum Seong-hyeon.
“But it’s scary to put the actors on variety shows and such again.”
“Those people have no reason, only hatred.”
I got a hint from Chae Seo-hui’s words.
Saying this makes it seem like I created a controversy out of nothing, but that’s not it.
I just pulled forward a controversy that would have happened eventually to the timing I wanted.
Why?
Because Accomplice Episode 3 was most suitable for dramatically reversing public opinion.
And so…
【0% Algorithm Episode 3 records slightly decreased viewership of 13.8%】
【Troublesome if momentum breaks this early? What are the viewership prospects for 0% Algorithm?】
Youngpal’s posture crumbled.
【Accomplice, TVictory Episodes 1→2 retention rate 91%, breaks all-time record】
【Accomplice, 91% retention rate ranks #1 in Tivic history. Surpassed previous record of 87%】
【TVictory new subscribers pouring in? How far will the ‘Accomplice effect’ go?】
Accomplice became triumphant.
Finally, people began to accept our data as ‘winner’s’ data and Youngpal’s data as ‘loser’s’ data.
It was So Jeong-hun and Park Seong-won who delivered the knockout blow to the unbalanced Youngpal.
Episode 4, released on Thursday, was an episode where Jeong-hun and Su-cheol were the main focus, and their acting was incredible.
The actors went wild like crazy people over the tight script and deep direction.
That’s how people’s interests changed.
【What’s the casting behind-the-scenes for Accomplice?】
【How did failed idol Unpack become Hyeon-tae?】
【So Jeong-hun, who plays Jeong-hun in Accomplice: “Even the character’s name felt like destiny.”</p】
With the explosive response to Episodes 3 and 4, interest in the cast began pouring in.
Not just from the public, but from industry professionals as well.
“So where did Dohyeon-u discover a gem like Eum Seong-hyeon?”
“I heard Go Team Leader from D.P recommended the list.”
“Even so, wasn’t it an actor list? Why was a failed idol on there?”
“Right… He didn’t even have any previous acting work.”
“But how did SSK approve such casting? Even if it’s a contest work, wouldn’t they have burned 1.5 billion won?”
“I’m most curious about the writer. Wasn’t she worried about ruining her filmography?”
Accomplice was a work where nothing proceeded normally from planning to production to launch.
“Oh, Hyeon-u. Have you descended?”
“Descended?”
“You’re a god.”
Thanks to that, Go Team Leader was revering me as a living god.
I had told him not to schedule any actor appearances until Episodes 3 and 4 were released.
As a result, we ended up devouring an enormous amount of schedules when their market value was at its peak.
It was only mid-June, but he was grinning saying they were filling their quarterly sales.
“We’re going on variety shows?”
“Real variety shows? Not reporter interviews but variety shows?”
So the actors began handling something called ‘broadcast schedules’ for the first time in their lives.
It started with MBY’s flagship variety show 【Elegant, Wow】.
* * *
MBY Entertainment Department Meeting Room where a pre-meeting was in progress.
“Eum Seong-hyeon?”
“Yes.”
“You know the acting that people are calling the mirror scene these days, right?”
“Yes. I know it.”
“I watched the drama too, and it was amazing. There weren’t many lines, but I could clearly feel what the character Hyeon-tae wanted to convey, which was fascinating.”
“Thank you for the compliment.”
“How did you prepare for that acting?”
Eum Seong-hyeon, who had been lost in thought for a moment at the Main Writer’s question, opened his mouth.
“Actually, I wanted to run away at that time.”
“Run away?”
“Yes. I felt like it wasn’t a situation I could handle, and I was holding back the work.”
“It was pressure? But maybe only you thought that way? Others might have been admiring you.”
“No. That was exactly when Director Jeong Hee-su determined there was a problem with my acting.”
“Ah, so it wasn’t vague fear but there was actually a problem?”
“Yes.”
The writer, feeling interested, pulled her chair closer and asked.
“In the end, the problem was solved, right? What happened?”
“Director Dohyeon-u…”
The smile on the Main Writer’s lips deepened.
“Yes. The director?”
“Right after the first Gangwon-do location shoot ended, he came to the dormitory…”
The Main Writer nodded while listening to Eum Seong-hyeon’s story.
It was an interesting story.
A director who confessed he had been feeling sympathy pushed an actor to the edge while emphasizing professionalism.
And what came out of that was the ‘mirror scene’ that’s producing countless shorts these days, wasn’t it?
It was definitely a story that could be used for broadcast.
The Main Writer continued asking various questions after that, and Eum Seong-hyeon answered sincerely.
Next, the questions turned to Park Seong-won.
“Park Seong-won, do you have any difficulties or memorable episodes from playing the role of Su-cheol?”
“Ah, listening to this reminds me, I had a similar experience to Seong Hyeon.”
“What kind of experience?”
“Actually, right after signing the appearance contract, I told people around me…”
It was a story with a similar thread.
That Director Dohyeon-u had saved Park Seong-won, who had been consumed by the burden of expectations and attention from those around him.
Hearing this story, the image of the two exchanging acting in the theater basement practice room came to mind.
The Main Writer smiled brightly again and continued the interview.
“You’ve all been unknown actors for a long time, haven’t you? Your feelings must have been special on the day the work was released.”
“Yes. I think they were.”
“What were you all like when the work was released? Eum Seong-hyeon?”
“Um….”
“Is it an embarrassing story?”
“It’s not that, but I was sleeping at Director Dohyeon-u’s house….”
“What? Alone?”
“No, no. All together. What happened was….”
The moment Eum Seong-hyeon passionately began telling the story of the release day.
“Aaaahhhhh!”
The Main Writer screamed while tearing at her hair.
The startled actors jumped up from their seats in shock, but the PD and sub-writers had expressions that said ‘here it comes.’
They had witnessed the Main Writer’s smile deepening in real time.
Her nickname was Joker.
“What is this, Rome? All roads lead to Dohyeon-u?”
“S-sorry….”
“When you can’t act, you should suffer! Wander! Challenge yourself! Create episodes worth using on broadcast! What am I supposed to do if you just go find Dohyeon-u!”
“S-sorry!”
“Is Dohyeon-u a nanny? A parent? A god?!”
“G-god….”
“Aaaahhhhh! I don’t need this!”
The Main Writer approached the PD and shouted.
“Why are we doing pre-interviews like this! If it’s going to be like this, cast Dohyeon-u too! Or I’m not doing the broadcast!”
* * *
“No, I don’t want to! Absolutely not!”
“Director….”
“People are already calling me an attention seeker! I need to fade into history’s backstreets now.”
“Director….”
“Three of you have agencies, and five of you have D.P as your temporary agency, right? You should talk to your agencies about this stuff!”
“Director….”
“I said no.”
“Director….”
Then Eum Seong-hyeon started crying tears.
“Are you treating me so harshly now because I’m someone else’s child….”
Wait, that’s what I always do to Go Team Leader.
I did it just a few days ago too.
“Where did you learn such bad behavior.”
“Go Team Leader taught me.”
“Seong Hyeon, you’re with M2M.”
“These days it feels like I’m with D.P too.”
“Anyway, no.”
“Really just once. If you help us with just the first variety show, we’ll get the hang of it and handle the rest well.”
“I said no!”
I really don’t want to!
* * *
Top star Seo Jae-yeon, who was having a leisurely day for the first time in a while, gulped down mineral water and turned on the TV.
And he spat it out.
“Cough, cough.”
On the TV screen was Dohyeon-u, flushed red with embarrassment.
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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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