A Genius Director Who Dominates OTT Platforms - Chapter 33

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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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The Genius Director Who Dominates OTT

Episode 33

* * *

-Yo, crazy, Accomplice is fucking entertaining.

-Paid comment hi

-Not a paid comment. Really, just watch it once. I think this is gonna be huge.

-Sure~ Youngpal’s 15% rating is set, right?

-Yo, who are these actors? They act fucking well.

-Yeah, doesn’t seem like acting. The details were insane.

-LOL the paid commenters are trying hard to pretend they’re not.

-Feels disgusting. Why do you treat people who enjoyed watching the drama like paid commenters?

-No need to get angry. Those bastards are Youngpal paid commenters lol

-Honestly, guys who say Youngpal is fun are just certifying their cheap taste. It’s the same obvious rom-com that always comes out lol

-Claims to be an engineering genius but the coding is high school level;

-Originally Korean viewers’ level is exactly that much. Just roughly type a few codes tatattak and they look like a genius~

-Player entering~

-So how many people watched Accomplice? No one around me uses Tivic though?

-I had some prejudice against Kim Ra-un but it completely disappeared. I thought he only did chaebol second-generation roles well.

-I was also surprised by his acting.

-Dohyeon-u is an idiot lol looks like he got scared seeing him mobilize comment bots.

-How can you compare Kim Ra-un with Hyeon-tae or whatever?

-Who is Hyeon-tae.

-You know well heh He’s a NUGU.

-LOL

-This is why unknown actors can’t get opportunities. If you’re famous, they just suck up to you~

* * *

The beginning of the incident was simple.

Someone had spread indiscriminate comments to attack me and Accomplice.

-If you find this kind of thing entertaining, I can tell your level lol

-Obvious K-thriller. Seems like they copied American stuff and just mixed in melodrama.

-Isn’t this the 3124th season of shorts-purpose drama heh?

I couldn’t know exactly who started it.

It could be forces mobilized by Director Jang, or some of Kim Ra-un’s fandom, or just baseless internet hatred.

The possibility is low, but it could also be terrestrial broadcasting officials or OTT companies competing with Tivic.

Actually, it’s reasonable to see it as all of them combined.

Online public opinion grows like a snowball when everyone adds a word.

But the important thing was that this excessive aggression touched the nerves of the neutral-leaning public.

Originally, ‘haters’ call forth ‘fans’.

People who watched Accomplice because they were annoyed by the ‘haters’ realized that their claims made no sense.

Depending on taste, a drama might not be fun.

But isn’t it too well-made a work to attack its completeness?

Here, people who enjoyed Accomplice joined forces and chaos broke out.

As the fight grew bigger, supreme judges also appeared.

Those who wanted to judge which side’s claims were legitimate.

“Numerically speaking, these people formed public opinion favorable to Accomplice.”

If I just say this, it sounds like Accomplice’s overwhelming victory, but actually it wasn’t.

No matter how insane Accomplice’s retention rate and viewing density were, Youngpal was a 14% drama.

Conversely, Tivic is the platform with the lowest subscriber count among OTTs that entered Korea.

Thanks to this, public opinion was maintained half and half, and the fight became increasingly fierce.

That fierceness caught the attention of reporters.

“But it would be unseemly for people who call themselves reporters to fight over content like what’s more entertaining, right?”

From here, the frame of ‘terrestrial TV VS OTT’ began.

【The Trap of Ratings, 20-40s Have Left TV】

【The Illusion of OTT, The Gap Between Subscriber Count and Play Count】

The front line expanded.

Among media companies, some were close to terrestrial TV and some were close to OTT.

“From here, the situation left our hands. There’s nothing we can do.”

If it’s a fight over which work is more entertaining, the marketing team has a lot to do.

But if it’s a fight over what perspective to view the two works from, there’s no way to intervene.

“If we push retention rates, they’ll push viewership ratings. If we push profit rates, they’ll push profit amounts.”

“What do you think, Director? Who won?”

“Are you kidding? Of course we won.”

I think the same.

How much is the difference in invested capital, and how much is the difference in the actors’ name value?

The money spent on marketing would also be on a different level.

But the public isn’t like that.

They’re not interested in things like ‘profit relative to invested capital’ or ‘viewing share relative to platform size’.

Because it’s not intuitive and stimulating.

Moreover, we’re 8 episodes and they’re 16 episodes.

As time passes, it naturally becomes a structure where Youngpal wins.

“Of course, it’s okay to lose. Just because we lose in the public opinion war doesn’t change the fact that CE did something amazing.”

“Honestly, I thought it might all come crashing down as soon as the work was released.”

“Is that why?”

“I’m dying to make a victory declaration…”

Director Jeong Seon-yeong said to me.

“Is there one? A method?”

* * *

I left the Marketing Team and returned to the CL 3 Team Office.

Along with the words to think about it until the marketing meeting scheduled for the afternoon.

As I went to sit down, Senior Ju Yeong-hun’s expression glaring at me was terrifying.

Why is he like that? Is Accomplice’s success that painful for his stomach?

Then Chae Seo-hui approached and slapped my forearm.

“Hyeon-u, are you crazy again today?”

“Again?”

“How can you be so confident after being late?”

“Ah!”

I had gone to work at the marketing team.

I jumped up to go to the senior, but CE Kang Mu-tae approached.

“Dohyeon-u. Were you late?”

“No. There was a call from the Marketing Team Director, so I went straight to work on the 4th floor.”

“Then you should have reported it. Don’t you know hierarchy?”

“…I’m sorry.”

“It’s not a lie, right? I can check the entry ID, right?”

“Of course.”

CE Kang scolded me for a long time after that, but he’s not a good actor.

I could clearly feel that he didn’t really intend to scold me.

Although he’s acting as the right-hand man under Senior Ju Yeong-hun, CE Kang Mu-tae is basically a good person.

Even now, he stepped in for me because he was worried I’d get yelled at by Ju Yeong-hun.

“Go work.”

After getting scolded for a while and returning to my seat, Chae Seo-hui was waiting for me with a bright smile.

“Are you happy that I’m getting scolded?”

“Why would that be good? Something else is good.”

Chae Seo-hui lowered her voice while gauging Senior Ju Yeong-hun’s mood.

“What did the Marketing Team manager say? We hit it big, right? Are we getting bonuses?”

“I don’t know about bonuses, but they want us to think about how to declare victory.”

“Victory? What are you talking about?”

“I’ll explain it all to you. We have a marketing meeting at 2 anyway. The Manager will be attending too.”

“I should go! They’ll start by praising us first, right?”

Chae Seo-hui grinned with a bright expression.

Must be nice to feel so carefree.

But well, thinking about it, Chae Seo-hui’s reaction is normal.

I’m still not satisfied, but objectively speaking, the current situation is a huge hit.

Who would have known Accomplice would turn out like this?

“But why didn’t you check KakaoTalk yesterday?”

“It’s not just that I didn’t check yours, CE.”

I still have over 999 unread messages.

What’s somewhat amusing is that about half of them are from people who hurt me during my acting days.

Assistant directors who ignored and mocked me but are now desperate to break into the industry.

Supporting actor seniors who used to click their tongues asking how I’d make a living like that.

Production companies that used the profiles I struggled to deliver as scrap paper.

Managers who told Seong Tae to let go of the rotten rope.

So they weren’t really important contacts.

I’d rather chat with Chae Seo-hui – that would be more nutritious.

“Why? Did something happen?”

I was about to answer when suddenly the opening day of Gyeongseong Bakery came to mind.

“I don’t have a cat.”

“A cat?”

“Yes. A cat.”

Chae Seo-hui’s face, which had been tilting in confusion, suddenly contorted.

I’ll never forget the text I received on Gyeongseong Bakery’s opening day.

It was exactly three characters.

-Holy shit…

It seemed she had cracked open some soju after being shocked by the real-time reactions, but she vehemently denied it the next day.

She said she doesn’t know how to use such vulgar language.

She claimed her cat accidentally pressed it.

“I’ve told you several times, but that day was…”

“I got drunk with the Accomplice actors and passed out. I didn’t even get to watch the show.”

“Oh? Really?”

“Yes.”

“Since we’re talking about actors, should we keep maintaining the mystique? Interview and variety show appearance requests have been pouring in like crazy since this morning.”

“Why are they coming to us?”

“Most of the actors don’t have agencies, so the phone numbers that got spread around are either ours or the Marketing Team’s.”

“Hmm…”

Actually, maintaining the mystique wasn’t for any grand reason.

The viewership increase unknown actors could get from appearing on variety shows.

The marketing value gained from maintaining mystique.

I just chose mystique after weighing which would be more valuable.

I wasn’t planning to maintain the mystique forever – the first interview is scheduled to be released next Wednesday when episode 5 comes out.

I figured the sensational public opinion would have calmed down by then.

But…

‘This doesn’t match the current situation.’

The situation has become much bigger than I expected.

I thought public opinion would slowly die down once Accomplice and Youngpal were released.

I didn’t know the whole world would get this noisy.

So should I send them on variety shows?

It would be strange to keep staying silent like this.

But what if the rookie entertainers make verbal mistakes?

That’s when a strange sensation flashed through my head.

A noisy world.

Silence.

Verbal mistakes.

These three keywords tickled my brain, giving me the feeling that an idea was about to emerge.

That’s when it happened.

“But it’s also scary to send the actors on variety shows and such.”

“Why?”

“Why do you think? It’s obvious the haters will pounce on them like catching mice.”

“Would they really go that far?”

“Those people don’t have reasons, they just have hatred.”

Chae Seo-hui’s words pierced through my head.

Hatred?

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This chapter was translated by Lunox Team. To support us and help keep this series going, visit our website: LunoxScans.com
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